Gojek | Goto Impact Foundation
International brand design
Singapore | Indonesia | Vietnam
BRIEF Project leadership of brand design, brand unification & brand equity building across 3 Opcos (Gojek, Tokopedia and GoPay) plus 20+ sub-brands (pre & post JSX listing).
OUTCOME Managed & delivered a series of complex projects requiring alignment & buy-in from a diverse set of executive level stakeholders; across business, marketing, design, product, engineering, legal & corporate affairs.
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“Brett is an innovative, enterprise-level strategist with a deep understanding of the art and science of brand equity building. Working with Brett I enjoyed his capacity for creative, lateral thinking and his positive approach to solving challenges. He has a persistence and tenacity that ultimately gets the job done. I highly recommend Brett for any position involving strategic development, brand equity, marketing development and overall project management for positioning companies and teams for success.”
—Alex Cuthbert
Global Head of Design | Gojek -
”As a Senior Advisor, Brett demonstrated a broad understanding of the Impact Sector, and played a valuable role in the structuring and storytelling for our organization. In the course of our collaboration, Brett actively mentored the team, fostering an open positive and empowering work environment. Brett's contributions were invaluable, and I highly recommend him for any role that demands strong leadership, Impact sector knowledge, brand and business acumen and disciplined operational excellence.”
—Monica Oudang
Chairperson
Goto Impact Foundation -
“Initially engaged for our organization's rebranding, his contributions extended far beyond, encompassing the transformation of our vision, mission, and purpose – effectively capturing the essence of our "why, what, and how." As my advisor and mentor, his unwavering support, hands-on mentorship, and 360-degree perspective on organizational development make him an exceptional choice for any project requiring expertise and commitment to excellence.”
—Varyan Griyandi
Head of Marketing & Communications
GoTo Impact Foundation